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Environmental performance of products & businesses – substantiating claims


Environmental performance of products & businesses – substantiating claims

Feedback period

20 July 2020 - 31 August 2020

The Commission announced in the Circular Economy Action Plan that it would propose that companies substantiate their environmental claims using EU Product and Organisation Environmental Footprint methods. These methods measure the environmental performance of a product or organisation throughout the value chain, from the extraction of raw materials to the end of life, using 16 environmental impact categories. This initiative will be developed in close coordination with other initiatives (also announced in the CEAP): i/ the revision of EU consumer law to empower consumers for active participation in the green transition; and ii/ a sustainable product policy initiative, which will focus on making products fit for a climate-neutral, resource-efficient and circular economy. All these initiatives will seek to establish jointly a coherent policy framework to help the Union to make sustainable goods, services and business models the norm and to transform consumption patterns in a more sustainable direction. They aim to reduce significantly the environmental footprint of products consumed in the Union and contribute to the overall policy objective of EU climate neutrality by 2050.

Further information HERE